District K: A Campus-Centered Entertainment/Dining Hub

Muhamed Koroma

Co-Presenters: Sit’neya Stewart-Roberson, Xavier Teixeira

College: College of Business and Public Management

Major: BS.MARKETING

Faculty Research Mentor: Han, Min-Chung

Abstract:

District K: A Campus-Centered Entertainment and Dining Hub to Enhance Student EngagementThis research examines the potential impact of “District K,” a proposed campus-centered entertainment and dining district designed to enhance student engagement, retention, and overall campus life. Many college students, particularly those commuting or living off campus, often leave university grounds to access social, recreational, and dining experiences. This trend can reduce students’ sense of belonging and limit their connection to the university community.Through surveys, student interviews, and market analysis, this study investigates student preferences, spending habits, and social behaviors related to off-campus activities. The findings indicate that a significant number of students seek accessible, affordable, and diverse entertainment options near campus. Students also expressed interest in spaces that support social interaction, academic networking, and cultural engagement.District K is proposed as a mixed-use development featuring dining venues, recreational spaces, event areas, and study-friendly environments. The project aims to serve not only students but also faculty, staff, and surrounding community members, thereby strengthening town–gown relationships and promoting local economic growth.The research suggests that implementing District K could improve student satisfaction, encourage longer campus stays, and foster a stronger sense of university identity. By providing centralized social and recreational opportunities, universities may enhance student well-being and institutional reputation. This study highlights how strategic campus development can serve as a tool for improving student experiences and supporting long-term institutional success.