A Market Analysis of Hyatt Hotels and its Potential in Targeting Younger Adult Audiences

Stephanie Epp

 Co-Presenters: Justin Bogan, Jackelyn Quispe, Martina Zavala
College: College of Business and Public Management
Major: Marketing
Faculty Research Mentor: Min Chung Han
 

Abstract:

Hyatt Hotels has proven to be a successful and diverse chain of hotels in the United States. However, there is a gap between what hotels they can and could provide. This research analyzes the prosperity and viability of the chain and sheds light on an area that Hyatt could capitalize on by creating a new hotel. By examining Hyatt’s audience, strengths, weaknesses, and market environment, this research will find an effective way for Hyatt to promote their brand to people ages 18-30. This research highlights a potential new hotel brand; Hotel Blyss Haven. Hotel Blyss Haven is a high-end hotel that offers a luxurious experience. Blyss Haven would be created for the young and fun generations to come. Located in a prime location, Blyss offers the best of both worlds whether you're traveling for business or pleasure, Blyss Haven would do it all, enjoy all the amenities that are offered in this hotel from our luxurious spa club to our elegant rooms. Whether you're here for business, adventure, or a well-earned staycation, Hotel Blyss Haven would become more than just a place to stay.