Market Analysis of Hyatt Keepsake — Making Affordable Memories

Claryssa Forde

 Co-Presenters: Ethan Thomas, Daniela Cano
College: College of Business and Public Management
Major: Marketing
Faculty Research Mentor: Min Chung Han
 

Abstract:

Hyatt is a leading hotel chain known for delivering exceptional hospitality that prioritizes guests, colleagues, and communities, fostering a strong sense of belonging. While Hyatt has achieved significant success, there is an opportunity to expand its global presence. How can Hyatt grow and reach a broader audience?To drive further success, we will analyze our competitors and evaluate strategies for international expansion. As part of this initiative, we are excited to introduce "Hyatt Keepsake"—a new brand designed to enhance our global footprint and make Hyatt’s signature service and comfort accessible to more communities."Hyatt Keepsake" will offer a more affordable option for travelers seeking memorable experiences while maintaining the high standards expected from Hyatt. This new brand will also be pet-friendly, ensuring that all guests, including their furry companions, feel welcome. Through "Hyatt Keepsake", we will continue to foster a sense of belonging and strengthen connections worldwide.