Wen Zhang 4/1/25 Wen Zhang 4/1/25 Trapped by Past Investments: Understanding the Sunk Cost Fallacy in Consumer Behavior Read More Zeqi Xia 4/1/25 Zeqi Xia 4/1/25 The Role of Technological Innovation in Advancing the Circular Economy: Challenges and Opportunities Read More Shiming Zeng 4/1/25 Shiming Zeng 4/1/25 Herd Behavior in Brand Marketing: How Generation and Social Channel Credibility Affect Consumer Brand Preference Shifts Read More
Wen Zhang 4/1/25 Wen Zhang 4/1/25 Trapped by Past Investments: Understanding the Sunk Cost Fallacy in Consumer Behavior Read More
Zeqi Xia 4/1/25 Zeqi Xia 4/1/25 The Role of Technological Innovation in Advancing the Circular Economy: Challenges and Opportunities Read More
Shiming Zeng 4/1/25 Shiming Zeng 4/1/25 Herd Behavior in Brand Marketing: How Generation and Social Channel Credibility Affect Consumer Brand Preference Shifts Read More
