What's the impact of corporate Social responsibility Performance on corporate performance?
Shilang Xu
Co-Presenters: Individual Presentation
College: College of Business and Public Management
Major: Finance
Faculty Research Mentor: Huaibing Yu
Abstract:
The importance of corporate social responsibility (CSR) in modern business is self-evident. In today's society, consumers, investors and regulators are placing increasing demands on corporate social responsibility.First of all, we should study the impact of corporate social responsibility on corporate brand and image. It’s important to Learn how to help enterprises enhance brand value, win consumer trust, and improve the relationship between enterprises and stakeholders through social responsibility behavior, to improve the market competitiveness of enterprises and achieve long-term growth of corporate performance.In addition, the relationship between CSR investment and financial performance should also be one of the core issues enterprises pay attention to. Enterprises should find out whether there is a positive correlation between investment CSR and corporate performance. This study aims to explore whether CSR investment can bring financial returns, especially in terms of profitability and market share, to help corporate decision-makers balance the relationship between social responsibility and profit maximization and provide a basis for enterprises to formulate sustainable development strategies.Of course, there may be significant differences in the effectiveness of CSR practices in different types of industries. The study of the influence of industry characteristics on the effectiveness of corporate social responsibility is helpful for enterprises to develop targeted corporate social responsibility strategies better. By understanding these differences, companies can maximize the positive impact of CSR based on their industry's specific needs and challenges, while improving their overall performance.Although CSR has gradually become a core part of contemporary corporate strategy, there are still significant research gaps in the study of its impact on corporate performance. Many scholars have explored the role of CSR in brand building, financial performance, and customer trust, with mixed results. Some studies show that CSR investment can improve corporate brand reputation and market competitiveness, while others believe that CSR may increase short-term costs and weaken corporate profitability. This difference reveals the importance of further research into the long-term impact of CSR on enterprises.