The 3-hour Courses:​ What Really Drives Student Enrollment Decisions?​

Yining Ren

Co-Presenters: Wenyue Li, Junnan Wang

College: College of Business and Public Management

Major: BS.MARKETING

Faculty Research Mentor: Lee, Kyung

Abstract:

Abstract:3-hour, once-a-week courses are offered by Kean University as a flexible scheduling option. However, student enrollment in these courses remains inconsistent. This study investigates undergraduate students’ perception of 3-hour course formats at Kean University, with a focus on the trade-off between time flexibility and learning effectiveness. The primary objective is to identify the key factors influencing students’ willingness to enroll in the 3-hour courses and to evaluate whether instructional improvements can enhance their appeal.A quantitative research design was employed using an online survey administered to Kean Union campus undergraduate students who had previously taken at least one 3-hour course. Data collection is currently ongoing, with a target sample of up to 150 respondents. The survey measures perceived learning effectiveness, instructional improvements, situational variables, and students’ willingness to enroll. Planned analyses include descriptive statistics and multiple regression analysis to examine relationships among these variables. By investigating students’ preferences and perceived trade-offs associated with extended class format, this study aims to provide insights that can inform course design and scheduling decisions at Kean University.Keywords: 3-Hour Courses, Time Flexibility, Learning Effectiveness, Course Design