Student Oral Presentations View the Presentations: Featured Melanie Delgado Exploring the effect of psychological pricing on consumers’ impulse buying Melanie Delgado Melanie Delgado Alice De Souza Fashion Forward : Rethinking the Runway Alice De Souza Alice De Souza Thomas Byrne Opening a frozen yogurt shop using data from our survey Thomas Byrne Thomas Byrne Jonathan Perez The Power of The Pause: How digital breaks improve mental health. (The Pause Project) Jonathan Perez Jonathan Perez Gabriella Ortega Common Grounds: A Cafe Concept Gabriella Ortega Gabriella Ortega Mia Meng Barriers to Advising and Course Access Mia Meng Mia Meng Luyue Li Exploring the Feedback Loop Between Financial Knowledge, Personal Wealth Management, and Future Investment Behavior Among Chinese University Student Luyue Li Luyue Li Muhamed Koroma District K: A Campus-Centered Entertainment/Dining Hub Muhamed Koroma Muhamed Koroma Yaitza Cintron Elementary Teachers’ Perceptions of Computer-Based Reading Interventions within the Multi-Tiered System of Supports (MTSS) Yaitza Cintron Yaitza Cintron Lester Zaruma Identfied Market Gaps (Based on Survery Data) & Proposed Food or Cafe Concept Lester Zaruma Lester Zaruma Ana Beatriz Campos Culture, Connection, and Conversion: How Ethnic Identity Influences the Effectiveness of Retail Marketing Messages Ana Beatriz Campos Ana Beatriz Campos Brianna Ramirez Smart Money or Costly Mistakes? Financial Literacy and Its Impact on Debt and Investment Decisions Brianna Ramirez Brianna Ramirez Liz Dustin Analyzing Retail Purchasing Behavior: Cable versus OTT Advertising Liz Dustin Liz Dustin Samantha Martinho How Does Artificial Intelligence Affect Consumer Behavior Samantha Martinho Samantha Martinho Jetta Szczepanik Improving Academic Advising Communication for Undergraduate Students at Kean University Jetta Szczepanik Jetta Szczepanik Angel Olivencia Effectiveness of AI tools for Generation Z job seekers Angel Olivencia Angel Olivencia Brandon Bopp Do freelancers experience more job satisfaction than full-time employees? Brandon Bopp Brandon Bopp Patrick Tadla Exploring the Effect of Organic Food Labeling on Consumers’ Perceived Product Quality and Purchase Intentions Patrick Tadla Patrick Tadla Jennifer Tavarez “Explain how drug legalization influences national economics” Jennifer Tavarez Jennifer Tavarez Ruotong Wu Digital Transformation Barriers in U.S. Small Businesses: Key Chanlenges Ruotong Wu Ruotong Wu Shenqi Wang Irrational Consumer Behavior in the TikTok Short Drama Industry Shenqi Wang Shenqi Wang Kayla Monterroso The Influence of Social Media on Impulse Buying Behaviors Among Gen Z Consumers Kayla Monterroso Kayla Monterroso Omkumar Patel Root of burnout on Kean University Students Omkumar Patel Omkumar Patel Jonathan Robateau A Country In Crisis: The Humanitarian Conflict In Sudan Jonathan Robateau Jonathan Robateau Aniya Harris How Social Media Ads Influence Buying Decisions and Impulsive Spending Aniya Harris Aniya Harris Mahrshi Brahmbhatt The Type of Online Ads that Consumers Dislike Mahrshi Brahmbhatt Mahrshi Brahmbhatt Om Jani Navigating Digital Transformation in Small Businesses Om Jani Om Jani Andrew Cennamo Latinos in the civil rights movement Andrew Cennamo Andrew Cennamo Brendan Mueller KEAN Connect: Filling the Gap Brendan Mueller Brendan Mueller Carina Perez The Impact of AI Personalization on Consumer Trust and Purchase Intention on Online Retail Carina Perez Carina Perez