Fashion Forward : Rethinking the Runway

Alice De Souza

Co-Presenters: Maya Edwards, Angel Torres, Anasia Favors, Melody Disla

College: College of Business and Public Management

Major: BS.MANAGEMNT-GENBUS

Faculty Research Mentor: Han, Min-Chung

Abstract:

The fast fashion industry is becoming a major concern as more people learn about its negative effects on the environment and society. Fast production and low prices create large amounts of waste, pollution, and unfair working conditions. While fast fashion is affordable and convenient, many consumers feel uneasy or guilty knowing the harm it causes. As climate change and ethical issues receive more attention, people are starting to question their shopping habits and their role in supporting this industry.
The objective of this research is to understand how consumers feel about fast fashion and identify the concerns that influence their buying decisions. This study also aims to develop a sustainability focused campaign that encourages ethical and environmentally friendly fashion choices, such as supporting ethical brands, thrifting, recycling, and shopping more mindfully.By focusing on awareness and emotions, this campaign seeks to help people feel informed and empowered rather than overwhelmed. The goal is to encourage small, realistic changes that reduce dependence on fast fashion and support a more sustainable and responsible fashion future.Keywords : Fast Fashion; Sustainability; Ethical