Opening a frozen yogurt shop using data from our survey

Thomas Byrne

Co-Presenters: Wladimir Chaves, Matthew Guenther

College: College of Business and Public Management

Major: BS.ACCOUNTING

Faculty Research Mentor: Han, Min-Chung

Abstract:

On the Kean University main campus in Union, there is no frozen yogurt either on campus or near campus. Frozen yogurt is a more healthy alternative to ice cream that is still enjoyable and popular amongst students, and Kean students do not have easy access to a frozen yogurt shop. This means that students, if they want dessert, have to get ice cream from the Cold Stone near campus which is a lot more expensive, and more unhealthy. The main objective of this study was to see Kean University students opinion on the idea of a frozen yogurt shop, how often they would go, and what would potentially stop them from going. This study uses a quantitative survey to collect the data from at least thirty Kean university Students, and faculty, to get the answers to these questions. This study also used a competitive analysis, SWOT analysis, and PEST analysis, to inform the positioning and the strategy of this business. The findings of this study show how research using data can help create a business that is made for Kean University benefitting everyone in the area by creating a healthy dessert option.Dessert BusinessStudent preferenceHealthy alternativeFrozen Yogurt