How Social Media Ads Influence Buying Decisions and Impulsive Spending

Aniya Harris

College: College of Business and Public Management

Major: BS.MANAGEMNT-HR-MGT

Faculty Research Mentor: *NOT LISTED

Abstract:

This research essay explores how social media advertisements influence consumer buying decisions and contribute to impulsive spending. As social media platforms continue to grow in popularity, companies are using targeted advertisements, influencer promotions, and personalized content to attract consumers. These strategies are designed to appeal to users’ emotions, interests, and online behaviors, making products appear more desirable and relevant. The essay examines how social media ads can create a sense of urgency and fear of missing out, which often leads consumers to make quick, unplanned purchases.Through the analysis of existing research and consumer behavior theories, this study explains how frequent exposure to advertisements can reduce careful decision making and increase impulsive spending habits. The essay also focuses on how younger audiences, who spend a significant amount of time on social media, may be especially influenced by these marketing techniques. Overall, this research highlights the powerful role social media advertising plays in shaping consumer behavior and stresses the importance of developing financial awareness and critical thinking skills to make responsible purchasing decisions.