User Generated Content as a Strategic Marketing Strategy

Alyna Hosein

College: College of Business and Public Management

Major: BS.FINANCE

Faculty Research Mentor: Salehi, Reza Fazli

Abstract:

User-generated content has been a popular marketing strategy for many businesses in recent years. Social media is a big part of everyday life and a great way to grow brands and businesses. Consumers tend to trust content from real users rather than traditional advertisements. Companies have adapted to this change and now uses user-generated content as a way to increase engagement with their audiences and build trust. In this research, I will explore how user-generated content can be used as a marketing strategy. I will discuss how it influences consumers by building trust, brand perception, and purchase decisions. I will also discuss the effectiveness of user-generated content compared to traditional advertisements. I will also discuss how different social media platform use user-generated content. This will show which content is most effective, such as videos, pictures, or written reviews. This research will identify important factors where user-generated content contributes to marketing strategy and influences consumers decisions.