Personalized Wellness Program Integrating Both Physical and Mental Health

Azariah Naiken

Co-Presenters: Jacob Swann, Marjorie Calle

College: College of Business and Public Management

Major: BS.MANAGEMNT-GENBUS

Faculty Research Mentor: Kocoglu, Ipek

Abstract:

Approximately 60–70% of young adults aged 18–30 struggles with stress, poor nutrition and exercise habits. This happens when someone takes up personal, academic and professional pressures, causing a decline in an individual's mental and physical well-being. Many wellness apps exist, however, only based on either mental or physical health, and limited to only fitness or well-being. While it seems like it will be effective, it also creates a gap for a solution combining both mental and physical support in one app for the market.Our proposed venture is to create a mobile app and website that is designed to integrate both mental and physical support into a user-friendly system, personalized to an individual. Our app will offer weekly wellness check ins, customized workout plans, mood and stress tracking, meal preparations guides and lastly, the option to subscribe to a meal plan service. Based on the results the individual provides using the goal-setting feature and personal input, the app will provide a personalized recommendation to help the individual stay consistent with their tailor-made health routines.Our primary target market is young adults aged 18-30 who are seeking a flexible and affordable platform. With the awareness of mental and fitness health increasing and individuals using digital platforms to help curate healthy habits, it is what makes up the market attractiveness. The model will be based on offering free basic features, also offering upgrades for premium tools, and lastly, operating on a subscription base for certain features, such as meal plans.As the wellness industry is expanding digitally, it creates a strong market for an integration in platforms for healthy habits. Our idea displays business viability and technical feasibility, and with the proper development, it will be distributed through mobile app stores on any device.