Addressing the Rising Cost of College Textbooks: The CourseCart Solution

nataliya negron

Co-Presenters: Asia Hargrove, Anthony Rocca

College: College of Business and Public Management

Major: BS.MANAGEMNT-ENTRSHP

Faculty Research Mentor: Kocoglu, Ipek  

Abstract:

Increasing costs of college textbooks have become a significant source of financial strain for many students, often affecting their academic performance. CourseCart, a subscription-based platform that provides students with access to their required college textbooks, aims to alleviate these issues. The target market for the platform is college students at Colleges/ Universities, particularly full-time undergraduates receiving financial aid or facing significant educational expenses. Students create accounts on the platform using their university email address, allowing the platform to integrate with the school’s system and identify the student’s required textbooks. Students can choose between a basic subscription that grants access to two textbooks per semester or a premium subscription that grants full access to all required course materials. CourseCart generates revenue through subscription fees that are significantly lower than textbook costs. This study evaluated the platform’s feasibility, and the results indicate a strong demand for it within the target market. By alleviating textbook costs, the platform aims to improve student academic outcomes and contribute to a more equitable educational environment. The report details CourseCart’s business model, target market, operations plan, and marketing strategy. Preliminary findings indicate substantial benefits for both students and stakeholders. Future development stages are proposed to refine platform features and expand its reach. This report presents an innovative solution to one of higher education’s most persistent financial challenges.Keywords: Textbook Affordability, Subscription Business Model, Higher Education Innovation, Student Equity, Educational Technology