Echinacea Purpurea: Cannabimimetic Effects on the Immune System of Calves, Broiler Chickens, and Hybrid Snakehead Fish: A Systematic Review of the Literature

Emily Collado

Co-Presenters: Individual Presentation

College: College of Business and Public Management

Major: BS.MANAGEMNT-GENBUS

Faculty Research Mentor: Salehi, Reza Fazli  

Abstract:

Title:Artificial Intelligence Advertising and Influence on Hospital Brand Trust and Patient Perception in the United StatesThe aim of this systematic review is to examine what is the influence of Artificial intelligence advertisements on the hospital brand image and brand trust formation, and its impact on patients' perceptions in the United States. Due to AI becoming increasingly integrated in healthcare labor, understanding AI is crucial to understanding patient trust and adoption of AI enabled services.This review applies peer-reviewed studies that were selected based on their relevance to literature examining artificial intelligence regulation, hospital branding, and patient perception. Global Regulatory Frameworks for the Use of Artificial Intelligence (AI) in the Healthcare Services Sector, examined regulatory frameworks across seven jurisdictions identified as leaders in AI healthcare regulation: the United States, the United Kingdom, Europe, Australia, China, Brazil, and Singapore. Regulatory policies were collected from official government healthcare websites using key terms related to legislation, policies, and guidelines.Marketing and social influences, hospital branding, and medical tourists' behavioural intention: Before- and after-service consumption perspective examined 300 self-administered questionnaires distributed in hospital waiting areas, lobbies, and cafeterias. The questionnaire measured patient perceptions at two stages: before service and after service.The Gap Between AI and Bedside: Participatory Workshop on the Barriers to the Integration, Translation, and Adoption of Digital Health Care and AI Startup Technology Into Clinical Practice examined 10 early stage digital health and healthcare AI founders and executives to provide expert insight into the integration of AI in clinical practice.Current sources demonstrate that a lack of patient trust creates a barrier to full AI integration in healthcare, especially when patients don't understand how AI is used. Research is showing advertisements significantly influence brand image, resulting in increased patient favorability perception of the institution's credibility, quality, and satisfaction. The findings highlight the significance AI advertisements play impacting patients' perceptions in shaping hospital brand image. Emphasizing the importance of responsible and transparent healthcare marketing practices when presenting artificial intelligence within clinical environments. Furthermore, responsible marketing strategies can support future evaluation of regulatory guidance and ethical marketing standards as AI becomes more prevalent.