Analyzing business processes at Crumbl

Ariane Martin

Co-Presenters: Itorobong Josiah, Laryssa Mallqui, Jeylian Cruz

College: College of Business and Public Management

Major: BS.ACCOUNTING

Faculty Research Mentor: Thomas Abraham

Abstract:

Crumbl is a corporation operating in the food industry with headquarters in Utah. Our team will use the design science research method to identify and solve information silos or other problems in an organizational business process. Design science is a research paradigm that focuses on problem-solving by creating artifacts. We will collect our data from primary sources such as interviews with managers and direct observation. We will document the process by creating artifacts such as context diagrams and swim lane flowcharts and using
business process modeling notation (BPMN). We will then analyze the process using management, information systems, and process management principles discussed in our course and recommend solutions to improve the process. We will report our preliminary findings in the form of a poster presentation.