Analyzing the Information Systems of Keller Williams Elite Realtors

Ashley Arce

Co-Presenters: Ashlee Sigcha, Clara Pena Ciriaco, Samantha Martinho, Aly Marzouk

College: College of Business and Public Management

Major: BS.FINANCE

Faculty Research Mentor: Thomas Abraham

Abstract:

Keller Williams Elite, Realtors is a corporation operating in the real estate industry
with headquarters in Metuchen, New Jersey. Our team will use the design science research
method to identify problems in an organizational business process and recommend solutions to
improve the process. Design science is a research paradigm that focuses on problem-solving by
creating artifacts. We will collect our data from primary sources such as interviews with
managers and direct observation. We will analyze the industry structure using Porter’s Five
Forces model and identify the competitive strategy of the company. We will document the
process by creating artifacts such as flowcharts. We will then analyze the process using
management information systems and process management principles discussed in our course
and recommend solutions to improve the process effectiveness and efficiency. Our thesis is that
the impact of these improvements can reduce costs and consume fewer resources while
improving the quality of the products and services. We will report our preliminary findings in the
form of a poster presentation.

Keywords: Process management, Design Science research, Management Information Systems
(MIS)