EZ University Parking App

William Rubinstein Poster Presentation

William Rubinstein

Co-Presenters: Gabriela Rubio Liriano, Patrice Guillaume

College: College of Business and Public Management

Major: BS.MANAGEMNT-GENBUS

Faculty Research Mentor: Ipek Kocoglu

Abstract:

Parking congestion remains a persistent challenge for many large universities and the environment. Students, faculty, and other visitors often spend excessive time searching for available spaces, leading to traffic congestion, fuel waste, and increased stress levels. This project introduces EZ Campus Parking, a subscription-based smart parking platform designed to improve parking efficiency, student, staff, faculty stress, and provide institutions with actionable operational insights.
The proposed business model integrates solar-powered ground sensors embedded within parking spaces to detect real-time occupancy. These sensors connect to a mobile application that displays interactive maps of parking lots, allowing users to view available spaces instantly. The platform also applies predictive analytics to historical parking data to forecast peak demand periods and recommend less congested lots. The company operates through exclusive contractual agreements with partner institutions, generating recurring monthly subscription revenue while sharing a percentage of profits to incentivize institutional collaboration.
The implementation of EZ Campus Parking is expected to increase parking utilization, reduce congestion, and improve student, faculty, and visitor satisfaction. Universities benefit from lower administrative and enforcement costs, improved data-driven decision-making, and a new revenue stream. Unlike city-based transactional parking applications, this solution focuses specifically on university environments, integrating with campus systems and supporting long-term operational control. Future expansion will focus on scaling the platform to additional campuses and potential for high-density venues, positioning EZ Campus Parking as a sustainable and scalable innovation in smart parking mobility management.

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