The Impact of Digital and Traditional Marketing on Consumer Behavior

Anthony Molina

Co-Presenters: Individual Presentation

College: College of Business and Public Management

Major: BS.MARKETING

Faculty Research Mentor: Reza Fazli Salehi

Abstract:

My research will be about the evaluation of how digital marketing is affecting today's consumers, and how traditional marketing still exists in today's world. We live in a world where almost everything has become digital, such as purchashing, advertising businesses, and having a customer relationship. We often don't realize how these factors are affecting society and many businesses. In my research I will explain the influence that many customers are receiving and how this is affecting the consumer's decision of buying a product. It all starts from marketing and then influencing the consumer to make a decision. Many make decisions based from how marketing is being presented to them. I will be doing the research based on percentages and the performace of consumer behavior when purchashing and what they think about.