Apple’s Path to Sustainability: Analyzing the Impact and Engagement of Its Environmental Campaign

Juliet Issler

 Co-Presenters: Jante Smith, Corrine Drew, Ariel Caverora, Augusto Garcia
College: College of Business and Public Management
Major: Marketing
Faculty Research Mentor: Min Chung Han
 

Abstract:

As climate change concerns intensify, major corporations are setting ambitious sustainability goals to reduce their environmental footprint. Apple has committed to becoming entirely carbon-free by 2030, aiming to eliminate carbon emissions from its entire supply chain and product lifecycle. This study analyzes Apple’s strategies, including renewable energy adoption, carbon removal investments, and supplier engagement, to assess the feasibility and effectiveness of its plan. Additionally, the research explores potential challenges, such as technological limitations, supply chain constraints, and regulatory shifts. Using a mixed-methods approach, this study evaluates Apple’s progress through sustainability reports, expert interviews, and industry comparisons. The findings provide insight into how Apple’s commitment influences broader corporate sustainability trends and whether its model is replicable for other technology firms. Ultimately, this research contributes to the discourse on corporate responsibility in the fight against climate change and the role of innovation in achieving net-zero emissions.