Apple Inc.: Branding, Consumer Loyalty, and Market Expansion Strategies

Hongru Zeng

Co-Presenters: Fanqi Sun

College: College of Business and Public Management

Major: Finance

Faculty Research Mentor: Andreas Kakolyris

Abstract:

By analyzing Apple's marketing strategy and actual data, this study examines Apple's consumer loyalty and market expansion strategy. Explore how Apple's premium pricing and the integration and marketing of the Apple ecosystem affect consumer psychology and the resulting brand perception. Financial data can give us some information about the performance and operation of the company(Li, 2016).Apple is one of the world's most valuable and well-known brands, with a constant focus on innovation and user experience, Apple's significant brand influence and marketing strategy have fully stimulated consumers' desire to buy(Simko, 2019. The relationship between WACC and debt can be used to predict the general operating situation of Apple. Apple's marketing strategy and brand effect play a crucial role in the global market, and the results of the research will be presented and analyzed in the poster.