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Shiming Zeng 4/1/25 Shiming Zeng 4/1/25

The Impact of Gamification Elements on Employee Engagement: A Cross-Cultural and Generational Study

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Shiming Zeng 4/1/25 Shiming Zeng 4/1/25

Herd Behavior in Brand Marketing: How Generation and Social Channel Credibility Affect Consumer Brand Preference Shifts

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