Media Retention

Brandon Menjivar

Co-Presenters: Individual Presentation

College: College of Liberal Arts

Major: Psychology/Forensic Psychology

Faculty Research Mentor: Christine Doyle

Abstract:

Short-form content is sprawling on every major social media platform as it appears to be the most addicting and appealing to all ages. Past literature has suspected that heavy multimedia usage would lead to more cognitive issues. Additionally, it stated that those who are younger are affected a lot more heavily due to their brains still developing, with comparisons of over-usage of media platforms to the use of narcotics in terms of addiction. The current study being researched further is memorization. Participants would answer questions about multimedia usage from TikTok, Facebook, Instagram, and other platforms. After, participants will have a limited amount of time to memorize images for the second part of the experiment. The goal is to understand if there is a memorization deficiency in those who spend more time online and if there is an age difference between those who are young vs old. Furthermore, this research will capture a look into college students' internet usage vs more mature participants, such as what platforms they prefer and what they primarily use them for.​