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The Effects of Disclosure Within Children's Advertising
Ruben Schmalfeld 4/22/26 Ruben Schmalfeld 4/22/26

The Effects of Disclosure Within Children's Advertising

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Do Loyalty Programs Really Prevent Brand Switching?
Karina Urueta 4/21/26 Karina Urueta 4/21/26

Do Loyalty Programs Really Prevent Brand Switching?

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Social Media Content on Brand Engagement and Purchase Intentions
Asia Hargrove 4/18/26 Asia Hargrove 4/18/26

Social Media Content on Brand Engagement and Purchase Intentions

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Loyalty Programs and Brand Switching Behavior
Kylie Nazario 4/16/26 Kylie Nazario 4/16/26

Loyalty Programs and Brand Switching Behavior

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Determinants of Brand Engagement on Social Media
Jonathan Touhill 4/16/26 Jonathan Touhill 4/16/26

Determinants of Brand Engagement on Social Media

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The influence of AI in transforming higher education
Courtney Colon 4/16/26 Courtney Colon 4/16/26

The influence of AI in transforming higher education

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Viewer Purchase Behavior & Influencer Marketing on Streamers
Caroline Gil 4/16/26 Caroline Gil 4/16/26

Viewer Purchase Behavior & Influencer Marketing on Streamers

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Understanding Determinants of Influencer Marketing Effectiveness in the Digital Age  
Amna Kapo 4/16/26 Amna Kapo 4/16/26

Understanding Determinants of Influencer Marketing Effectiveness in the Digital Age  

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The Role of User-Generated Content on Gen-Z Purchase Behavior
Adriana Tavarez 4/16/26 Adriana Tavarez 4/16/26

The Role of User-Generated Content on Gen-Z Purchase Behavior

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